Sunday, April 28, 2019

How to Create Response-Boosting Cold Emails in 2019

The doom and gloom of GDPR aside, cold email is still an effective way of generating appointments and making new connections. Of course, we can't pretend GDPR doesn't exist. But as a B2B company, you can still send personalized, cold emails at scale.

In this article, I'll share several cold email principles that you can use to create response-boosting outreach campaigns.

Step 0: Understand customer pain points

Before we get into the nitty-gritty, there's a foundational step that must be covered: understanding the current, relevant pain points of your ideal customer, which will help you cut through the noise in your recipients inbox.

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Original article written by Will Cannon, UpLead.

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