Friday, April 26, 2019

Online Marketing As We Know It Is Changing With The Rise Of Generation Z

It seems that on a regular basis, we hear about Millennials, their habits, likes and dislikes, and how businesses can best market to them. But believe it or not, it’s time to start looking at the next generation. Generation Z, who were born approximately between 1995 and 2014, are the first truly digital generation. They have grown up with technology from day one, are very adept to communicating on social media, are tech-savvy, and have always had high-speed internet (how lucky).

Whether you refer to them as iGeneration, Net Gen, Digital Natives, or simply Gen Z, their presence as consumers and in the workforce is changing online marketing as we know it.

Marketers are spending millions across all of the major social media platforms to gain followers and increase brand awareness. And just a couple of short years ago, that was the way to go because it worked. However, with Generation Z coming up economically, the old strategies just aren’t cutting it. Or if they are still working, it’s costing a lot more to make the same impact.

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Original article written by Jia Wertz, Forbes Contributor.

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