Today social media tends to sit firmly at the forefront of everyone's minds when we talk about marketing -- with good reason. Between influencer marketing and the fact that social media is free, it's easy to plan marketing campaigns entirely around social.
While social media is an integral part of the process, marketing involves a lot more, and when the other important aspects are ignored we start to see failures where we should see successes.
Many indie studios don't have a large budget set aside for marketing, and though creating and implementing your marketing plan is going to be time consuming if you don't hire a marketer, it can be done with minimal spend.
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Original article written by Bee Wakefield, Games Industry.
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