Traffic generation techniques and driving branding through digital marketing has been talked about so extensively already that we do not need to review them any more.
Almost any startup can learn to use Google Ads, Facebook Ads, content and organic search engine optimisation (SEO) to get traffic at the top of their funnel. These are great ways to get the word out and making the brand visible.
However, in order to nurture your leads and keep your customers engaged, you need to master email marketing.
Email marketing remains the most powerful channel to communicate directly with the people who want to hear from you. This includes your blog’s content audience, your customers, people who want to work with you in the future, and your leads for the products and services you plan to sell.
When people sign up for a service, the most important initial communication, like login details, receipt of purchase, etc, is expected to be communicated over email. This also includes sending out relevant and personalised content so that you have your subscribers’ undivided attention.
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Original article written by Deepak Kanakaraju, OptinChat.
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