To do this, you need to employ a variety of techniques and tools. Unfortunately, however, most people tend to stick to what they know. That can be dangerous in the rapidly evolving SEO space, as the search engines continually adjust what they’re looking for and how they display results.
Following are some of the significant — but sometimes forgotten — levers you can pull to enhance your SEO efficiency.
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Original article written by Jordan Kasteler, Hennessey Consulting.
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