Tuesday, May 7, 2019

Content Strategy and the Google March 2019 Algorithm Update

Google’s SEO Starter guide states that compelling and useful content is highly important, more than most other traditional ranking factors. Because getting content right is so important for ranking, I asked Jeff Coyle, the co-founder and Chief Product officer of MarketMuse.com if he had any insights.

He shared a view from the perspective of the content strategy employed by the winners and losers.

MarketMuse is an AI-powered Content Strategy and Intelligence Platform. Understanding what kinds of content ranks well is a topic Jeff is expert in.

Jeff offered four insights from the data he collected about the kind of content strategies that were affected by the recent Google core algorithm update. Then he had three actionable suggestions for improving a site.

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Original article written by Roger Montti, Martini Buster.

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