Friday, May 3, 2019

How Search Intent Can Be The Foundation Of A Successful SEO Strategy

A successful search engine optimization strategy in the modern age of digital marketing is more than understanding what users are searching for — it’s knowing why users are searching. As marketing best practices continue to shift in the ever-evolving digital sphere, SEO best practices are becoming increasingly intricate in response to new consumer trends and technologies that change the way we search. Knowing which keywords your target audience is looking for will likely help boost your search engine ranking, but understanding the behind these keywords can be the clincher that converts.

What Is Search Intent?

There are four main types of search intent depending on the goals and desired outcomes of your various audiences.

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Original article written by Adam Binder, Creative Click Media.

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