Each year that goes by in the SEO community, discussions of the authority behind a site become increasingly prevalent.
This has been especially true over the last year, as Google has made more updates to the core algorithm, which seems to indicate an increased focus on authority and relevance.
While authority is definitely earning greater consideration in the broader conversation of SEO, it’s been a particularly critical factor to local SEO for years.
Stepping back to look at the broader local SEO picture, it just makes sense that authority would be a major factor.
A user looking for a local service is most likely going to choose an authoritative brand that has a solid reputation.
Trust is essential for any business to lead customers further down the buyer’s journey.
So, how does a local business build authority in their community and within their niche?
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Original article written by Jesse McDonald, TopHatRank.
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