Local SEO: The Basics of Improving Your Local Search Presence

As a local business owner, you may wonder how you can pull in more local traffic by becoming more prominent on Google. When searching for keywords that coincide with your business and/or website, you may ask yourself, “Why does my business not show up at the top of the search engine results page (SERP)?” Since there are three major ranking signals for local SEO (proximity, relevance, and prominence), here are some tips to improve your local search presence based on these ranking signals, and ultimately bring in more traffic to your store, office, or website.

Optimize your website for local search.

Your first step in improving your local SEO is to optimize the content on your website. The best way to locally optimize your website is to use language that an everyday user might type into a search engine. It is also important to use localized keywords across your website that will help Google determine where your business might be located. To get full use out of keywords, try using what are called “long tail keywords.” This will ensure that you do not miss any word choice opportunities that a user might type in. For example, instead of using keywords such as “google maps marketing,” make it a keyword phrase: “best google maps marketing services in [location].” Including your location in keyword phrases and all across your website will boost your local SEO.

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Original article written by David Hunter, ASAPmaps.

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