Thursday, May 2, 2019

The SEO Advantages of Machine-Readable HTML5 Semantic Markup

Semantic HTML5 provides us with an opportunity to improve our websites and optimize for search engines. We can take full advantage of these opportunities by using machine-readable semantic HTML5 elements to describe page outlines. Specially-named containers can help search engines and browsers more easily identify how our pages are arranged.

For example, <header> is its own element now, as is <nav>, and so on. You have the ability to describe your page outline using these terms. By the way, it’s important not confuse <header> with heading containers (<h1>). These also have semantic rules we should follow; specifically about their relative level, as you’ll see below.

Here’s a look at the SEO opportunities with HTML5 elements and how and why to use them.

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Original article written by Detlef Johnson, Third Door Media.

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