Friday, May 3, 2019

Why Your Latest SEO Push May Not Be Working Yet

Meet Tom. Tom’s tired of seeing his website languish on Google. That’s why he spent a serious chunk of his marketing budget on a top-rated search engine optimization (SEO) consultant. That’s also why, following expert advice, Tom executed a massive overhaul of his company’s entire website.

It's 10 days later, and Tom's eager to see how his site is doing. Luckily for Tom, he’s no longer on the bottom of page two. Unluckily for Tom, he’s now at the top of page four.

Cue the phone call. As a veteran SEO professional, I know what it’s like to be on the other end of that call. I’ve had my share of nervous site owners give me an earful for “letting” their pages slide in the rankings. Usually, they ask, “What happened to my site?”

Trust me, that isn’t a fun place for anyone, but it’s often a necessary one. Here's why.

Original article written by Randy Soderman, Soderman Marketing SEO.

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