Friday, May 24, 2019

You Get What You Pay For: Prioritizing Quality In Digital Marketing

Almost every service or product you pay for has a cheaper alternative. The same goes for many services in the digital marketing industry, including web development, app development, SEO, branding and design.

My company is in the digital industry, and we often encounter clients that mention they’ve found a much cheaper alternative overseas and ask us to match their pricing. We know how the story plays out. The client goes cheap, doesn’t get what they expected, gets frustrated, wastes time, wastes money and usually ends up starting from scratch.

Remember, cheaper does not mean better. The old adage “you get what you pay for” is supremely evident in web design and digital marketing. Here are five ways to get what you pay for in the digital marketing industry:

Value Quality

Most people won’t know the difference between a solid line of code versus a poor line of code, but everyone can tell when something doesn’t work right or look right on your site. This doesn’t mean that you have to go for the most expensive option out there, but you should find a balance between cost and quality that works for you.

Quality can be hard to judge and easy to fake. Ask questions to offset this knowledge gap. Ask for portfolio examples, referrals, case studies and anything else you can get your hands on to see the quality of the work firsthand. If the firm you’re hiring to do your website, logo or marketing materials doesn’t have good branding themselves, run.

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Original article written by Joel Mathew, Fortress Consulting.

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